In truth, this post could simply state the following: “You Run Your Business, We’ll Run Your Social.” Because you have a business to run, staff and operations to manage, orders to fulfil, financial projections and meetings to attend. And on top of all that you should be thinking about new business and your wider marketing goals.
These days, a large part of that means Social Media Marketing. And there’s more to it than ‘liking’ and ‘sharing’ and posting a great picture of the office dog.
Choosing to hire a Social Media Manager could be the best decision you make this year.
Whether you already have busy platforms or haven’t got started yet, a skilled SMM will take control – freeing you up to concentrate on other priorities. An industry professional who makes it their business to know and grow your followers. Someone who will create brand-perfect content that aligns with your vision for the company and whose one purpose is to make sure you shine online.
Often, this role is given to someone to handle alongside their other daily tasks, or the grad student. But for the salary of a Junior Account exec, you could have an experienced, creative, dedicated and skilled team working on building and maintaining your brand. Growing your audience and customer base and engaging with your customers on a month-by-month basis.
Don’t hope for the best. Post with a strategy.
One of the biggest mistakes businesses made on social media is posting without purpose. Mixed messages, discrepancies in branding and inconsistent posting can make your business look unprofessional.
A good social media manager will create a strategy to ensure your content goes out regularly, meets the highest visual standards, is targeting the right customers and is meeting your overall business objectives. We analyse, test, tweak and learn to see what’s working so you can give your audience more of what they love.
We ‘get it’ so you don’t have to.
Keeping pace with the ever-changing nature of social media is a full-time job in itself. That’s why a good social media manager will keep abreast of industry news, be active in reputable networking groups, and test new functionality. When you hire a social media expert, you’re buying invaluable insider knowledge and can feel reassured that you’re ahead of the game.
Your customers will love you
By neglecting your social media channels, you’re not only neglecting your existing customers – you’re also ignoring potential new sales and leads. Missed inbox queries, unanswered comments on posts… that silence is deafening. It all adds up to one thing, followers who feel unloved. A social media manager will ensure every customer – old or new – is nurtured on their journey with you.
You’ll be one step ahead of your competitors
If keeping up with your own social media channels feels impossible, staying on top of what your competitors are up to is a whole new level of stress. Whether they’re firing out amazing content every day or struggling to grasp the basics, your talented SMM will use this information to build on what’s working in your sector and catapult your business to the next level.
Wild Sea Media draw from over 25 years of experience in Marketing and Creative, which makes us unique in that we’re industry experts who know how to run a campaign, create fantastic content and build an audience for our clients. We can do the same for you, leaving you to get shit done.
You need to hire a Social Media Manager if:
- You don’t ‘get’ social media
- You don’t like social media
- You don’t care about social media
- You’re too busy for social media
- Your social media is inconsistent – a flurry of posts one week then nothing for the rest of the month.
- You have unanswered DMs
- You don’t know what a DM is
- You hate always feeling ‘on’
- You don’t know what to post
- Posting is always at the bottom of your priority list
When you outsource your social media management to us, we’ll take charge of your Social Media channels, create the strategy, the content, scheduling and engagement to grow your audience. Building your brand and connecting with your ideal customers while you focus on doing what you do best.