Blog Post

What To Post on Social Media in May
May 1, 2021
Woman walking along the beach at St Ives
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Wondering what to post on social media in May? Here are the themes, dates and content ideas you need to create the perfect content plan for your business in May…

May is the month that truly welcomes Summer and the start of the holiday season. It’s even more meaningful this year as remaining accommodation and hospitality re-opens and we continue to move away from lock-down restrictions. Accommodation providers have reported that bank holiday bookings are up by 70% on the same period in 2019. It’s going to be busy! So, let’s get that content planned and scheduled so you can focus on running your business.

Start by setting your goals for the month. What do you need to communicate? Which products or services need a push? What are the seasonal challenges and opportunities? Have a look at the events and themes of the month, put yourself in your customers shoes and think about what’s most likely to motivate them this month. First things first, what’s re-opening in May?

Key Dates on the Roadmap – What’s re-opening in May?

17 May

Indoor hospitality

Indoor entertainment and attractions

Indoor sport

Remaining accommodation

Remaining outdoor entertainment (including performances)

Large events – 4,000 people or 50% capacity (large venues 10,000 or 25% capacity)

Weddings (up to 30)

Max. 30 people outdoors

Rule of six or two households indoors

See our April post outlining guidelines for communicating your re-opening plans on Social media here.

What to Post on Social Media in May – content themes

Download our free Cornwall content calendar with all the relevant dates and events for 2021. It now also now includes 35 content prompts to help you with what to post on your socials. Sign up here then print it off and decide which dates, events and awareness days are relevant to your business, location and brand values.

Holidays – As your audience is planning and looking forward to this year’s holiday, think about how you can inspire them and showcase your products and services. Activity and experience providers, food & drink and hospitality businesses, document your customer experiences and stories and share them on your platforms. Offer tips and insights to help people understand what they can expect and build a little anticipation. For example, surf schools could post ‘Three things we do to get you popping up like a pro.’ Reveal a little of your process and give them a few useful tips ahead of time.

Walking– May is #NationalWalkingMonth. Write a blog post or create a series of social media posts about the best walks in your local area. Make your posts evocative and include some useful tips. Educational posts add value to your audience which strengthens your connection with them, They also help to generate desire and demand to visit, so as a destination business, this should be part of your strategy. Our top tip is to check out @swcoastwalking on Instagram and their ‘walk 31 miles in May challenge’ and get involved! #31MilesInMay #WalkThisMay

Health and Wellness – Spring/Summer is always a time when we consider health and fitness but this year, it’s even more of an issue, especially after a year of being a couch potato! Just me? Highlight the health and well-being benefits of your products and services. Healthy menu options? Fitness benefits? Refer to the seasonal changes and challenges such as taking care of your skin in the sun for beauty and skincare brands. What facilities do you provide that help people to unwind and get pampered? How does your activity increase your fitness?

Beach clean ups – Organise or join a beach clean near you via Surfers Against Sewage’s Million Mile Beach Clean. This brilliant initiative is bringing communities together to clean up our beaches through out the year. Find out more here. #MillionMileBeachClean

May Awareness Campaigns, National Holidays, Dates and Events

Share A Story Month – Share the story of how you started your business, what was the need or desire that you identified and how do you fulfil it? Share you customer’s stories – if you have user generated content (content that your customers have created and shared with you) that can be really effective.

Local and Community History Month – Share a little history of your local area – who were the interesting characters? Local folklore? Historic buildings and how people used to live.

3rd – Bank Holiday Weekend

3rd – Sun awareness Week

8th – VE Day

9th – World Fair Trade Day

10th – Mother Ocean Day

10th – National Vegetarian Week

15th – International Water Safety Day and Learn To Swim Day

16th – National Children’s Day

17th – Pinot Grigot Day

18th – Museum Day

22nd – Surfing England Rip Curl Grom Search at Watergate Bay

22nd – English national Tourism Week

23rd – Go Paddling Week

28th – The Great British Spring Clean

30th – Bike Week

31st – Bank Holiday Monday

To get some ideas for your business, research the hashtags on Twitter and Instagram and have some fun with it.

See our tips on using awareness days in your social media content here

To talk about outsourcing the content and social media marketing for your business, get in touch for a free consultation here

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