If you’re stuck for what to post on social media in April, here are some content ideas to spark your creativity…
Spring is here! Along with longer days, warmer temperatures and higher hopes for the summer to come. Significant shifts on the roadmap out of lockdown means more businesses re-opening and the return of visitors to Cornwall. This brings challenges around communicating and maintaining social distancing rules, so, It’s important to be strategic about your content planning this month. With this in mind, how can you prioritise what to post on social media in April?
Start by considering your goals for the month, plus relevant themes and topics to create a balanced communications plan – An important goal may be to inform your customers of new rules and procedures, and to reassure them that you’re rising to the challenge of keeping them safe while delivering an efficient service. Another could be to promote a new product range or seasonal offer. When you set social media goals, think about your key metrics and how you will measure success.
Key Dates on the April Roadmap – What’s re-opening in April?
12 April
All Retail
Personal care
Outdoor hospitality
Most outdoor attractions
Indoor leisure incl. Gyms (individual use only)
Libraries and community centres
Self-contained accommodation (household only)
All children’s activities
Indoor parent and child groups (up to 15)
Weddings (up to 15)
Guidelines for Communicating your re-opening Plans on Social Media
State your Covid safe guidelines clearly and use the ‘Covid-19 Update’ feature on Facebook. This triggers a notification to all your followers, increasing the likelihood of them seeing it. To make the information easy to find, pin the post to the top of the page.
As well as the usual social platforms, post a Covid-19 update on Google My Business. It’s worth keeping this page up to date to improve your search results. Plus, if you need to communicate new measures like the need to pre-book, for example, It’s a useful way of reaching visitors searching for local businesses.
If you have the ‘Good To Go’ logo you can add it to your Facebook and Twitter headers for extra visibility.
It’s always really important to show some personal insight on social media. After all, people buy from people. In the current climate, it’s even more crucial to remind your audience that there are real people behind the ‘business’ – with real lives! Speak from the heart about your experiences – how have you have adapted and coped with lockdown? Video is a great tool for personal connection so be brave and give it a go!
What to Post on Social Media in April – content themes
Print off your calendar and decide which dates, events and awareness days are relevant to your business, location and brand values. If you don’t have the calendar, you can download it for free here.
Renewal – Spring themes continue as we look to refresh and renew many elements of our lives, from interiors to our wardrobes. Tap into these themes with your social media content by showing what’s being refreshed and what’s new in terms of stock, premises and services.
Getting outside – It’s outside hospitality only this month, so use photos and video to show your outside set up, create visual stories of outdoor living, eating alfresco, and getting out into wide open spaces on country or coastal walks.
Gardening – The changing season is significant in the gardening calendar, so show off your gardens and outside spaces. Capture those spring floral displays and plants. Share the many beautiful gardens that visitors can enjoy around Cornwall. #NationalGardeningWeek – 26 April
April Awareness Campaigns, National Holidays, Dates and Events
National Pet Month – Show us your pets and pet friendly premises! Share you favourite #DogFriendly businesses and beaches. #NationalPetMonth #NationalPetDay is 11 April
Stress Awareness Month – A great opportunity for wellness, tourism and hospitality businesses. What better place to be to unwind and ditch the stress than Cornwall? What is it about your process, expertise or specialist service that reduces stress for your customers? Weave this into your content themes and use the hashtag #StressAwareness #Stress
April Fools Day/Fun Day – Show your fun side with GIFs and entertaining posts to see in the start of the new month. This can work really well on facebook where entertaining content is more likely to get shared.
Easter – While many businesses are still not open, you can still include Easter themes in your content. Do you buy Easter eggs for your staff or clients? Can you run an online egg hunt in your content or on your website?
World Health Day – (7 April) The World health Organisation shine a light on important health issues. The theme this year is building a fairer, healthier world for everyone. Use the hashtag #WorldhealthDay and share how you benefit the health and wellbeing of your customers or staff.
Earth Day – (22 April) Earthday.org’s mission is to diversify, educate and activate the environmental movement worldwide. Join the conversation around the global movement by planning an event or create content highlighting your environmental values. Check out the Earth Day 2021 toolkit here, including graphics and social media captions. #EarthDay #EarthDay2021 #RestoreOurEarth
*Amendment to the calendar – Cornwall Comic Con has been delayed – awaiting final confirmation of the new date. We’re working on a new version of the calendar in response to some cancelled and delayed events… Sign up below to receive your free Cornwall content calendar and get on the list to receive the updated version.
Don’t forget to research the correct hashtags on Twitter and Instagram and get some ideas for these topics.
See our tips on getting organised with your content here
To talk about outsourcing the content and social media marketing for your business, get in touch for a free consultation here
